Founders must leverage their cap table.
The cap table is an opportunity for founders to work with people they have admired, found interesting, and who they think can move the needle in a meaningful way.
Ishan Bansal (co-founder of Groww) and I co-led a syndicate for Ultrahuman.
We invited our friends to invest alongside us, collaborated with the Ultrahuman team, and opened our syndicate to founders and operators that can really help Utrahuman succeed in a meaningful way.
Here are a few folks that invested through our syndicate.
Founders and operators of iconic companies like Zerodha, Razorpay, Groww, mamaearth, Livespace, Cloud 9, MPL, and Tanmay Bhat (influencer) amongst others invested.
Some invested as low as INR 3L and some as high as INR 37.5L
Now imagine the impact the company can have through this smart capital.
Invite high-value individuals, (operators/founders/execs) to your round. Deliberately structure your round this way. Carve out some allocation specifically for founders, operators and influencers who can help with distribution.
Individuals are the highest value-per-dollar on your cap table.
Someone who puts in an INR 3L check in your company is just as committed to helping and making it work as someone who puts in INR 2cr or INR 7cr.